LOS ANGELES, March 18, 2025 /PRNewswire/ -- Olive Tree People adds a new hair serum powered by the most potent antioxidant to its lineup. Introducing the H90 Hydroxytyrosol Hair Oil Serum: total nourishment from root to tip that protects, soothes and revitalises.

OLIVEDA is the first brand to include the polyphenol hydroxytyrosol in a hair formula, utilizing its protective powers to defend against environmental aggressors, support scalp health, and harmonize the hair ecosystem. With clinical studies and ORAC (Oxygen Radical Absorbance Capacity) testing proving hydroxytyrosol as up to 1285% more powerful of an antioxidant as vitamin C, its impact on hair vibrance could revolutionize the haircare category for good. 

Hydroxytyrosol has been proven to offer protection against environmental exposure, plus regulate hair color by helping to protect its melanin. H90 Hydroxytyrosol Hair Oil Serum also blends consciously-selected blend of bioactive plant and floral oils, different to the more commonly used filler oils used in this category (such as jojoba, coconut and almond):

• Cold-pressed arbequina olive oil: packed with protective and hydrating compounds, smooths the hair shaft and moisturises scalp skin
• Sea buckthorn oil: rich in omega fatty acids and antioxidants to support hair strength
• Lavender oil: soothes both scalp and spirits for a calming effect
• Ylang-Ylang oil: helps blood circulation in the scalp and balances oil production

Use H90 Hydroxytyrosol Hair Oil Serum for:

• Adding smoothness and shine to hair
• To soothe scalps that are excessively oily or dry
• As a calming scalp massage to boost blood flow
• As a revitalizing overnight deep treatment before washing

H90 Hydroxytyrosol Hair Oil Serum is an innovative new addition to OLIVEDA's dynamic hair lineup:

H22 Hair and Scalp Treatment: olive leaf elixir to strengthen and soothe sensitive scalps.

H23 All Hair Types Shampoo: nourishes and calms irritated scalps, adds silky shine and bounce to hair.

About Oliveda International, Inc.
Oliveda International, Inc. along with its subsidiary, Olive Tree People Inc., and the European companies Olive Tree People Europe AG, Oliveda Deutschland GmbH, and Olive Tree Farmers SL, was founded by the German real estate investor Thomas Lommel who has more than 20 years of experience in management and organic certification, specializing in the cultivation of mountain olive trees, the extraction of internationally award-winning extra virgin olive oils, and the extraction of hydroxytyrosol. They also focus on the development and distribution of holistic, waterless cosmetics products derived from the olive tree. Lommel is the inventor of the Olive Tree Therapy: 10 years in 14 days and the creator of olive matcha, made from finely ground olive leaves. He has developed a unique coffee alternative based on olive leaves and hydroxytyrosol. In addition, Lommel is actively engaged in the rapidly growing mindfulness industry. He has pioneered the Olive Tree Sound Bath Meditation, utilizing the frequencies of his olive trees, which he makes available worldwide.

In addition to the registered beauty brands Oliveda and LA Dope, as well as Re:connected toNature, The Intuition of Nature, Olive Mush and Olive Rose, among others, Lommel is the region's largest conservationist, protecting over 30,000 one-hundred-year-old mountain olive trees. Through the Thomas Lommel Foundation, he repurposes the water not used in his waterless beauty products to provide clean water to communities in Africa by building on-site water wells.

In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf. The brand's treatment concepts are globally unique, and their effectiveness has been validated by conventional medicine. Read our book, The Olive Tree Therapy: 10 Years in 14 Days. Waterless beauty has been called "The Next Big Thing" in U.S. publications such as Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry-leading outlets, as well as by Mintel, a world-renowned futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans, supporting its success. Further information on Oliveda International, Inc., its subsidiaries, associate companies, and brands, visit www.olivetreepeople.com

Sources: 

https://pmc.ncbi.nlm.nih.gov/articles/PMC9695112/

ORAC CELL SAP Study

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SOURCE Olive Tree People